Bill was born and raised as a 3rd generation Santa Cruz resident. His love for sports and athletics led him from playing football, rugby, and baseball to now coaching his son’s baseball and football teams here locally. He donates much of his time to developing young athletes in this great community and takes pride in the responsibility of helping to shape the next generation of outstanding citizens. When not on the field, you can often find Bill and his family enjoying the outdoors. From fishing and surfing on the coast, dirt biking on his property with his son, to snowboarding in Tahoe, Bill, and his family are always on an adventure.

In the past, the Reeser family owned a woodworking business where Bill made custom furniture and his wife ran a small store in Aptos, CA called RetroXO. The store showcased Bill’s woodwork and some of the incredible work of other local/California artists. RetroXO expanded to include a wedding venue on the Reeser property and today includes Bill’s farm tables, bars, and furniture along with vintage/antique pieces, creating a unique atmosphere for weddings and events.

As a mortgage consultant Bill strives to go above and beyond to create a seamless, white-glove experience for his clients that is both comfortable and exciting for all involved. As trusted advisors, Bill and his amazing team at Element Mortgage look forward to helping borrowers through the finish line and into their new homes.